One measure of a good direct marketing agency isn’t just how it promotes its clients — but how it promotes itself, too.Continue reading…
- Brand Marketing
- Integrated Marketing
Disguise the Prize
Marketers at IBM's Netezza subsidiary found a way to reach the creative suite by building their own version of a Trojan horse. Continue reading »
Information overload? Tell us about your business and the information you're looking for and we'll find relevant articles for you.
Don't know how to start? Let us take you through the basics of Direct Marketing.
Drive additional sales by putting your product in the hands of your customers.Continue reading…
Survey of nonprofit marketers reveals just how many use direct mail.Continue reading…
Consumer interest is driving up the mail marketing of a new annuity program.Continue reading…
7 Tips to Make Mail Work for You
Here are seven basic tips that’ll help your next campaign work for you — like know your audience, be unique and create eye-catching headlines.
Mission Control for Mail
The trick to getting your direct mail campaign to take off is to keep coming up with striking strategies that work.
5 Reasons Why Your Mailer Is Collecting Dust
Sometimes less is more. Get to the point with your mailer. It’s one of five reasons why your mailer is collecting dust.
Mail Promotes Green Automobile
If direct mail wasn’t environmentally friendly, and if it didn’t get results, then why would an automobile manufacturer promote its electric car with direct mail? Because mail works, that’s why.