Branded content gets consumers’ attention

BY: Tanya Irwin

More and more companies are executing branded content strategies as an effective way to engage customers and prospects. Creating an editorial environment for a brand that informs and entertains its target consumers not only boosts the time they spend with that …

Capital One campaign boosts brand awareness and customer loyalty

BY AMY LYNN SMITH

What’s in your wallet? For millions of Americans the answer is simple: a credit card from Capital One. From relative obscurity, the company has risen to become one of the leading players in the financial services industry, …

Canon reworks consumer communication strategy

BY: BARBARA SCHMITT

Having an informational dialogue with customers at all points in the purchase cycle helps companies forge brand connections and promote loyalty among consumers.

Canon U.S.A. takes this approach with an integrated marketing program that communicates customized product information each month to buyers of …

Proven tactics producing strong results for Deutsch Inc.

BY: Lori M. Noll

Technology is the great enabler for today’s consumer marketer. With more sophisticated analysis and segmentation tools, one can process data, discern patterns and, ultimately, validate models like never before.

But, no matter the tools, the greatest customer relationship management …