BY: LEIGH SILBER
For more than 80 years, the Herman Miller name has been synonymous with icons of industrial design. The company changed the concept of furniture and transformed the interior landscape of workplaces worldwide with the 1964 introduction …
EYE-CATCHING AND INTERESTING
I just received Issue 2 (May 2005). This is the first piece of direct mail I’ve looked at for more than two seconds in the last six months.
I would love to see research and an issue around direct mail for business recipients, with a case study or …
GREAT INFORMATION IN DELIVER
I just happened to be sitting at my desk, stressing over a direct mail marketing piece I’m currently trying to keep alive, when this magazine was dropped into my in box. It couldn’t have come at a better time. As soon as I started reading, I took …
By: PATRICK O’CONNELL
I’m giddy like my grandmother going to the casino. It feels like it’s 1996.
1996? Back then, we all led different lives. E-mail was just catching on with the general populace and the brave new world of the Internet was just beginning. I was young and didn’t know …
BY: DANIEL GRANTHAM
When your organization is built around helping people cope with a disease few understand, getting public attention is critical. It’s the first step toward promoting research for new treatments, building public awareness of the disease and its impact, and securing support …
BY: LILLIAN LORENZI
When it comes to brand marketing, take it personal. Or at least get down to some serious one-to-one.
What, for example, are the physical, emotional, aspirational and transactional connections between product and purchaser?
McKinney, a Durham, N.C.-based agency known as an …
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