APPEARANCE IS EVERYTHING

I think I receive nearly every direct marketing magazine out there, and I make it a point to read them all, but yours is different. I love the content, and you are so cutting edge and creative in your photos that it makes the stories that much more …

HOW CAN I GET HARD COPIES OF BACK ISSUES?

What a lucky coincidence: I was in the middle of preparing for a seminar on loyalty marketing to my staff when I received your last issue of Deliver (Volume 1, Issue 4, September 2005). It featured not one, but two stories about …

GETTING “CONFIRMED”

I just finished reading the latest issue of Deliver (Volume 1, Issue 4, September 2005) and found the article on the technology “CONFIRM”® very interesting. I can’t believe I haven’t heard about this sooner! Where can I get more information? I’d like to see about using this technology in …

BY: PATRICK O’CONNELL

The best time for me to really think is when I’m on my bike or running. I can remove myself from the rest of the world, jam out to my legally downloaded music, and just go.

Some time back I noticed something that initially struck me as odd. …

Catalogs turn into magalogs

BY: KEVIN RANSOM

The merchandising catalog is a time-tested marketing tool that has proven its worth for more than a century. Now, facing an ever-expanding marketplace, several companies have reinvented and repositioned the catalog as a strategic mechanism to engage the reader, increase time spent with …

Generational marketing is past its prime

BY: LILLIAN LORENZI

William Jefferson Clinton and George W. Bush are the same age. Both probably know the lyrics to the same songs and both may already need reading …