Learn to connect transparently with women

BY: ANDREA LEARNED

OK guys, isn’t marketing to women just a good marketing practice in general? Of course. So why do so many companies, and even entire industries, miss the boat?

Perhaps executives aren’t really committed to the women’s market opportunity? Perhaps the whole “women’s …

This column has a reputation for being somewhat opinionated and voluble. Well, guilty as charged. But this time we’ve decided to dispense with the sermon and let the numbers do the talking (mostly).

In 2005, expenditure on direct marketing is expected to top $161 billion according to the DMA. That’s an …

BY: LISA COCHRANE, VP of Integrated Marketing Communications

I often hear myself saying, “That’s a great idea! But just because it is, doesn’t mean we should do it.” Everything we do has to be right for the Allstate brand.

Allstate’s core mission has always been to put our customers in Good …

BY: Patrick O’Connell

Already the holidays are upon us and the level of my inner grinch is quickly growing. I love this time of year. It’s cold, it rains/snows, it gets dark before I leave the office. And in the background, there’s the constant reminder that I need to go …

PRO-TATTOO BIAS?

Was your September 2005 issue underwritten by the Tattoo Parlors of America? I find the tattoo theme to be juvenile and crude. The messages are depicted as tattoos on somebody’s body part. Do I infer that the corporate executives quoted have these tattoos emblazoned on their bodies?

Here is …

COMPELLING ARTICLES! I LOOK FORWARD TO EVERY ISSUE

What a great article by Robert W. Bly in the September issue … I liked it so much I felt compelled to e-mail the author to tell him so. Keep up the great work with the magazine. I look forward to each issue.

Kelly …