ARTISTIC FORM OF CONSUMER EXPRESSION

(Editor’s Note: We received a number of letters supporting our use of tattoos in our September issue and taking to task a reader who felt they were ugly. Here is one of the best.)

Attention people over the age of 50: Tattoos are art. They are cool …

Marketers find dynamic support with Web-based programs

BY: CHRISTINE HANSEN

Accessing, analyzing and interpreting marketing data used to require the help of IT and analytics people. No more. Marketers can now use Web-based interfaces (WBI) to tap into sophisticated analyses.

The most sophisticated WBIs offer a complex secure link to corporate …

Finding a new way to define CRM

BY: AARON DALTON

One of the leading authorities on CRM, Michael Lowenstein has written several books on the topic, including his most recent, One Customer, Divisible. Lowenstein, managing director of Customer/Staff Loyalty Research Associates in Collingwood, N.J., sat with Deliver recently to talk …

Direct helps drive car buyers into action

BY: CHUCK YEAGER

Here’s some good news for auto industry execs and their marketing partners: Consumers respond aggressively to direct mail when they’re in a car-buying mood.

52% of direct mail readers planning to buy a new car read automotive direct mail. But …

Time to get a handle on Millennials

BY: ANNE MARIE SYLVESTER

The scene: tank tops and low-rise jeans going to church picnics, instant messaging on who is volunteering at the inner city cleanup, teen virginity pledges and staying home with mom and dad. Watch out, here come the Millennials.

Authors William …

Analytics experts search for market mix optimization

BY: DAN GRANTHAM

It used to be so easy.

You made your ads, bought some time on television and sold your product. You knew where to find your consumers and how to talk to them.

Not anymore.

Today, marketing channels are more fragmented than …