Debunking the loyalty program myth

BY: Jeanne Bliss

The gig is up. Customers have our number, and they’ve had it. It’s just plain too much work to reap the benefits of a “loyalty program.”

THE COMPLEXITY RIGMAROLE

You may find it great that there are 1500 partners you’ve gotten free stuff …

Don’t write off the Boomers just yet

BY: AARON DALTON

The first of the Baby Boomers will turn 60 this year. Yet this generation remains one of the most vital for marketers, with substantial wealth and influence. Here’s more on what makes the Boomers tick.

BY THE NUMBERS

Boomers are the largest …

Any marketer worth his or her salt can talk a great game (although this issue’s Market Mover Seth Godin might call it something not so nice). But once the talking’s done, every idea or campaign faces a point of no return, a Moment of Truth, when the potential for success, …

BY: FREDERICK NEIL, VP Strategic Marketing

Direct is the foundation on which CDW Corp. was created more than 20 years ago. And it is a significant factor in how we’ve grown to No. 343 on the Fortune 500 - we generated $6.3 billion in revenues in 2005 - by offering …

Don’t let your database “mangle” a customer

BY: Tanya Irwin

When Jack Hermansen recently received a piece of business mail addressed to “Mr. Inc.,” he had to smile. Hermansen is chief executive officer of Language Analysis Systems (LAS), a Herndon, Va.-based company that develops software that allows marketers to eliminate …

Marketing guru offers ideas for rethinking your strategy

By: SCOTT S. SMITH

He set the marketing world on its ear with talk about permission marketing and purple cows. Now, Seth Godin shares new thinking about how marketers need to adjust to their ever-changing world and make their messages resonate with …