AVOIDING AIR SICKNESS
I found it very interesting to read Lauren Gibbons Paul’s article on frequent-flyer programs (“Turbulent Times,” Deliver #10). These airline loyalty programs are near and dear to the hearts of many of my business-traveler colleagues and they really do create brand loyalty. Airlines would be foolish to cut …
AMEN, MAN
George Tannenbaum’s article on how direct mail doesn’t get enough respect was right on the money (“One Man’s Junk Is Another Man’s Brand Builder,” Deliver #10). Direct is so much more than just a way to stimulate sales: It’s a chance to reinforce the brand. We need to think …
BY: PATRICK O’CONNELL
I pay good money to get into the minds of my audience.
As good marketers, we all get to “enjoy” the focus group circuit. If, like me, you have a national audience, you need to hit up the high-stressed on the East Coast and the laid-backs on the …
BY: SCOTT S. SMITH
Even the best recipes sometimes need a little tinkering. Over the past three years, Hannaford supermarkets, a grocery retailer with 158 stores in New York and New England, …
BY: TRACY MAYOR
You know the drill. You deplane and begin wandering the airport, searching for something you need even more urgently than a latte or a restroom: an electrical outlet. Your mobile’s out of …
BY: MEG MITCHELL MOORE
Back in the Dark Ages of the online world — a decade ago, give or take — online companies had a hunch they were onto something big. Internet marketers foresaw a time when the old bastions of …
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