LOYALTYPALOOZA

We’ve been thinking about implementing a frequent-buyer program, and the article about Pizza Hut’s program (”Loyalty Delivers,” Deliver #10) convinced us that we should. But reading the article made us realize that we needed to be very specific about what we intend to get out of it. It was especially …

Wachovia uses an innovative approach to promote retirement planning

BY: LAUREN GIBBONS PAUL

Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.

Financial …

New technologies can make direct marketing every bit as effective as other CRM tools.

By: Robert LaBanca

Lately, we’ve been hearing a lot of talk about relationship marketing: how opt-in e-mail and other tactics can help companies talk directly to their best customers with a tailored message that those customers …

Marketers have always wanted to get inside consumers’ minds. New technology allows them - literally - to do just that.

BY: CHRISTINE HANSEN | PHOTOGRAPHY BY JASON (RUDY) RUTH

Editor’s Note: At Deliver, …

Marketers say they’ve done much to make their efforts more consumer friendly. But have they gone far enough?

By: Christopher Caggiano

Since the late ’90s, we’ve been hearing about the Brave New World of marketing. Consumers, we’re told, are more sophisticated and more adept at ignoring marketing messages. To be …

Marketers as a breed are renowned for making some pretty wild-eyed predictions. Take the Internet, for ex-ample. A few years back, it wasn’t enough to quoth the cliché that the Web changes everything. In the view of our more opinionated brethren, it was going to be the killer app that, …