BY: SCOTT MAY
As the judging chair for the Direct Marketing Association’s 2006 International ECHO Awards, I saw a number of terrific campaigns. Beyond exposing me to some great ideas, my judging experience gave me a whole new perspective on …
BY: BETH STACKPOLE
In a world where millions of books are published annually, it’s hard to keep up, let alone find the ones that suit your interests. What you need is someone who knows what you like and what you’ve …
BY: SANDRA BECKWITH
It’s getting harder and harder to entice people to open marketing e-mails. Spam filters are getting more sophisticated, and prospective customers are, too.
But research shows that consumers and business types are far less resistant to …
BY: JOYCE KAREL, Marketing Director CRM
Direct marketing has always been part of Whirlpool Corp.’s marketing mix, but it has traditionally taken a back seat to other mainstream media channels.
That’s no longer the case. Direct marketing has become a key component in the company’s overall marketing efforts within the …
By: Linda Formichelli
It’s a classic struggle in marketing: how to get across as much information as possible with the smallest possible footprint.
Marci Schoenmaker knows that challenge well. As marketing manager of the “Show Your Card & Save®” …
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