KEEP IT COMING
At Red Galoshes, we employ a number of marketing means, including online search, so the Deliver® article about Yahoo will help keep us current. In fact, we’re circulating the article around the office right now. We’re also developing plans to evolve our Web site to more of a …
BY: CHRISTOPHER CAGGIANO
With all the hyperbole, it’s hard to get a handle on the new marketing landscape. Has the Internet really changed all the rules? Do new forms of media represent an evolution or a revolution? Five years from now, will the marketer’s job be completely different from what …
BY: Elaine Appleton Grant
One day last March, Liz Murphy sat watching Oprah, listening to every word her guest, actress Meg Ryan, said. Murphy, who runs a search engine marketing firm called Red- Boots Consulting LLC in McLean, Va., was making rapid-fire, critical decisions, and she was spending thousands of …
BY: Lauren Gibbons Paul
To promote their movies, more companies are relying on their “friends” (as the more than 150 million MySpace members worldwide are called) to spread the word. By building a page on the online social networking site, the studios can build word of mouth for upcoming films …
If the Web 2.0 explosion has you feeling like you’ve been sucked through a wormhole into an alternate universe, you’re not alone. The pace at which digital technology is developing and its implications for the marketing …
BY: PATRICK O’CONNELL
I just read a very amusing book that recounts the tale of a creative in an ad agency. I laughed out loud as the author depicted some of the more ridiculous aspects of the industry, including bizarre client pitches, creative inspiration sources and a wacko account team. One …
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