Modell’s Sporting Goods nearly doubled response rates to a loyalty program promotion by using customized Hallmark birthday cards with a coupon inside.

The global market for organic food and drink reached $23 billion in 2002, according to Organic Monitor.

The redemption rate for electronic coupons is 14 percent to 15 percent, compared to 3 percent for paper coupons.

Chevrolet spends more than $1 billion a year on advertising.

Spending on direct mail in 2007 is expected to rise to $64.4 million - a 7.5-percent increase.

80 percent of consumers dislike the sale of e-mail lists without permission, according to a 2005 Yankelovich study on marketing receptivity.