Our Top Picks grand prize winner shows us the meaning of customization

Last year, an innovative direct marketing campaign got really personal with thousands of administrative assistants. So personal, that 20 percent of them let the mailer treat them to a cup of coffee. In fact, the latte-loving direct mail …

Not So Fast … !

I was recently routed your March 2007 publication. I picked it up, halfheartedly expecting to round-file it after a quick glance over. I was wrong! I read the publication cover to cover, highlighted information I found critical to our marketing efforts and checked out the sites …

A Real Pick-Me-Up

I just finished reading through your March 2007 issue. This edition is fantastic, and so very well put together that I couldn’t put it down. The photos depicting the digital revolution were especially entertaining and kept me wanting to page through the whole magazine. A job very well …

In an age replete with digital strategies, The Container Store looks for results terra firma

By: Samar Farah

They sell empty spice vials, wall-to-wall closet shelving and every imaginable household repository in between. Their image is trendy but affordable, contemporary but practical. And their internet business is growing at …

Today’s printing technology lets you communicate one-to-one with your entire customer base

By: W. Eric Martin

Sometimes it’s OK to be a little more personal.

Variable data printing has allowed printers to personalize documents on a one-on-one basis for more than a decade. But now, thanks to advances in data …

By: Cat Moriarty

Makeup? hairspray? For this I became editor of Deliver?

Believe me, I’m excited to be taking the reins of the magazine and its recently launched Web site (delivermagazine.com - go there, you’ll love it); it’s just that no one warned me about the photo …