Luxurious in Green

Everybody’s getting into the eco-friendly act – even resource-heavy industries like hospitality. And heck, if they can do it …

By: Anne Stuart

In the lodging industry, “luxurious” and “green” used to be mutually exclusive concepts. After all, the word “luxury” often connotes blissful excess with little concern for waste, …

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July 20, 2007

Topics:

Case Studies, Branded Content, CRM/Customization, Green Marketing, greenroom, Prospecting, Segmentation, Technology

Discover Card Dominant in Direct Mail

Each year, Discover Card sends more than a billion – yes, a billion – pieces of mail and supports nearly 500 million one-to-one customer conversations.

July 20, 2007

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Marketing Tips

Xbox lets players add favorite Nissans to racing game

Nissan is venturing into product placement in video games with the May 2007 release of its “Forza Motorsport 2” for the Xbox 360. Players can download their favorite Nissan models into the game.

July 20, 2007

Topics:

Marketing Tips