Promoting products through bloggers should be done with care and common sense

By: Lauren Gibbons Paul

Last year, Andrea Rosso was searching for novel ways to promote his family’s winery, Mankas Hills Vineyard of Fairfield, Calif. Having just released a new blend of cabernet sauvignon and merlot in 2004, the …

The Green Paper Initiative has gathered promises from more than 140 small publishers to exclusively use 30-percent to 100-percent recycled paper within the next five years.

Wal-Mart introduced a packaging “scorecard” for its more than 150,000 products to determine how the company and its suppliers might better conserve natural resources.

The Paper Working Group, a collaboration of 11 leading companies, was created to promote the use of environmentally preferable paper.

Direct mail or e-mail? Smart marketers are finding these media work best together

By: Aaron Dalton

In sports, the winning teams often excel at more than one thing. Take football, for example. A great quarterback acting alone can have a big impact - but pair that quarterback’s skill with the …

Eco-conscious brewery New Belgium Brewing reuses 98 percent of its waste stream.