Fun and games have become serious business these days for a growing number of marketers who are turning to computerized games to drive customer engagement and brand awareness.
In the early days of computer and video …
Consumers Union, which publishes Consumer Reports, has reduced the trim size of a self-mailer by a quarter-inch, saving more than $250,000 in paper costs over three years.
Deliver magazine preserved 969 trees by producing its “green” issue using paper made from 100-percent post-consumer recycled content. Click here for more details
About 5,000 members have joined “Team Wonderbike,” an advocacy campaign designed to “replace car miles with bike miles for people’s own health and for the planet’s health.”
Popular estimates suggest that about 30 percent of consumers say they will spend more on environmentally friendly products, but only 3 percent do.
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group …
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