Henry: Insert-Media Testing Worth Cost
In recommending testing for insert-media programs, Leon Henry estimates that small test runs cost between $8,000 and $12,000.
October 2007
Monthly Archive
Clothier Thrives Through Direct Mail
Direct mail accounts for about 70 percent of the advertising budget for successful clothier Mitchells/Richards/Marshs.
Forbes wiki draws 10,000 entries in two months
Within two months of launching the Corporate Org Chart Wiki, Forbes.com saw entries for more than 10,000 companies posted.
Magazine Web sites continue to blossom
The number of consumer magazine Web sites grew to nearly 6,000 between 2003 and 2007, according to the Magazine Publishers of America.
Angie’s List prolific online and in print
Angie’s List produces 50 different versions of its print magazine and 124 various electronic versions.
Angie’s List makes like a candy shop
Angie’s List mailed out 11,315 pounds of M&Ms in 2006 as part of an incentive to lure customer referrals.
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