A clothier uses high-end custom publications to help keep in touch with its well-heeled clientele

By: Vicki Powers

First-time customers at luxury clothing retailer Mitchells/Richards/Marshs receive a handwritten thank-you letter in the mail from CEO Jack Mitchell, a personal gesture that marks just the beginning of the retailer’s high-touch relationship with …

By: Scott Parker

At Jenny Craig, we’re in the business of helping our customers achieve the right measurements. Well, the same goes for us as a company: When it comes to finding and keeping those customers, it’s all about quantifying the results. And when it comes to measurement, there’s nothing quite …

A growing number of bold souls are attempting what some said couldn’t - or shouldn’t - be done: mixing branding and direct. Can it work?

Time was, marketers treated the idea of combining branding and direct almost like a forbidden romance, the proverbial union that dared not speak its name.

On the …

Lowering the Bar

The article “Marketing to Nomads” (July) shows how marketing has dipped to a new low. In the wake of Hurricane Katrina, with thousands of people displaced or homeless, I’m appalled by the thought that it is of such concern by marketers …

The Chip Leader

I actually had received one of these promotional packages [from Stacy's Pita Chip Company] (”Do You Know Stacy?” May). It was a genius idea! My package came with one fairly large bag of the “original” chips and four smaller bags of different flavored chips. Also [there] was a …

Remember when the forecast for direct mail predicted little more than gloom? Remember when sectors of the industry feared that the emergence of electronic media would not only diminish direct mail, but doom it altogether?

I remember like it was yesterday. (In some cases, it was yesterday.) But now, as I …