With the possible exception of abstaining from chocolate to ward off acne, some erroneous beliefs are arguably harmless. But many are not. It’s one thing to wear …
Mistaking an argument for proof — Despite elegant arguments that stress causes ulcers, the culprit turned out to be a bacterium. The argument that creativity is the key to advertising success is no less elegant, and no closer to …
If you think your gut defies the odds and is right most of the time, I’d suggest four possibilities that might explain your perceived infallibility: disqualification, incomplete information, tossing coins and reading clues.
Disqualification is the tendency to …
Many alarmists decry the rapid rise of the digital world. They say that “virtual reality” is in serious danger of replacing “actual reality.” Well, we’ll leave such big-picture speculations to the futurists, but at least in one respect the digital world is …
Smelling What We’re Cooking
The “Green” issue was interesting to me in several ways:
1. A very good overview on current state of green.
2. Balanced points of direct mail production and alternatives to print (even at the expense of USPS® revenue).
3. Excellent real-world examples of the cost and environmental benefits …
When HGTV launched in 1994, there was some skepticism about the need for a television channel that airs nothing but shows related to homes and gardens.
Today, the cable network reaches 93 million U.S. …
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