The Latino population is expected to increase by 126.4 percent between 1990 and 2011, compared to a 15.4 percent gain for the non-Hispanic population over that same time.

According to a 2006 report, the majority of Latinos in the United States 66.8 percent are of Mexican ancestry. Latinos of …

Out of 1,600 personalized pieces mailed by Land Rover, an estimated 55 recipients took road tests. Four vehicles were purchased.

Three video games developed by Microsoft for a major fast-food franchise sold more than 3 million copies, drove sales at the chain and drove traffic to its Web site.

Montage Graphics got a 50-percent click-through rate and a 20-percent response rate for a campaign aimed at administrative assistants. The campaign featured images of personalized lattes.

So quit making excuses and do it

“The ROI is hard to measure.”

That’s a common objection we hear from direct marketers to using the new class of online social media tools - blogs, user-generated video and digital networks - to supplement campaigns involving mail, TV and other channels. Measurement enthusiasts …

Mitchells/Richards/Marshs, an upscale clothier, estimates that the response rate for its mailings to new homeowners in the New York City/Connecticut region is 32 percent.