Pitney Bowes winning through direct
More than 80 percent of Pitney Bowes customers are won via direct response marketing, according to company official Neil Metviner.
February 2008
Monthly Archive
Direct mail drives web traffic for retail hub
Seaport Village, a San Diego retail hub, saw a 26 percent rise in traffic to its Web site right after city officials launched a holiday direct mail campaign steering visitors to the shopping center.
Branding and the Class Nerd
Branding has become the hot marketing topic of the new millennium. Advertising agencies have taken to calling themselves “branding agencies.” New books and magazines about branding sprout daily. Marketing talk everywhere centers on the brand.
Yet amid the babble, there’s little agreement about what constitutes a good brand. …
Not enough big companies measure marketing
Only about 49 percent of all companies with revenues over $500 million reported using formal marketing performance scorecards, according to a 2005 report by the CMO Council.
Average CMO tenure less than three years
CMO tenure averages about 26.8 months, says a 2007 study by executive search firm Spencer Stuart.
Cause And Effectiveness
Social and political organizations across the spectrum are using direct mail to promote their agendas
Three years ago, they began returning home from far-flung war zones in Afghanistan and Iraq, bodies maimed, spirits as stout as ever.
And the veterans who would eventually found the …
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