Too often, marketing budgets are the first to get slashed during tight fiscal times. This episode explains why cutting marketing spending might actually make a brand’s problems worse.

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In this installment, we discuss the need for marketers to get more involved in product development.

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This segment looks at why companies continue to stumble in their efforts to market to - and through - bloggers.

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In this episode, we discuss whether marketers’ pell-mell drive to be a part of the burgeoning cosmos of “virtual worlds” makes good business sense.

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Despite their lucrative potential, most small businesses continue to eschew marketing overtures from big companies

By: Elaine Grant

Larry Marion, owner of Triangle Publishing Services, a Massachusetts custom publishing house, has built a career ensuring that his small company meets the needs of the numerous big brands it serves.

But ironically, …

A clever mail campaign uses a series of packages to encourage prompt response from its targeted audience

By: Vicki Powers

Part of the success of any marketing campaign is making it easy for your prospective customers to respond to your message. Well, imagine receiving a cell phone with the sender’s …