February 13, 2008
These days, the University of Alabama’s direct mail campaigns for our athletic department are earning an A+.
In the past, the grade was not nearly as high. For years, the Alabama athletic department used the old dinosaur method of direct mail for our season ticket renewals for Crimson …
February 13, 2008
“It’s not important to be the best accountant but it is important to hire the best accountant.”
Those are the words of wisdom from my first boss and mentor some 15 years ago in South Africa.
I’ve always felt that this advice was consistent with the notion of …
February 13, 2008
If there’s one adage my years in direct marketing have definitely disproven, it’s the old saw that talk is cheap.
The high price tag that often comes with communicating with hundreds of thousands of consumers is partly why so many marketers feel the need to say as much as they can …
February 13, 2008
The Praising of the Green
Just wanted to congratulate you on a beautiful job with the “green” issue of Deliver! It’s awesome: packed with info and oh so bright and compelling.
Just great!
Renee Azoulay, New York
February 13, 2008
The Trouble with E-mail
The November article “Measuring Up” was very timely. In the non-profit world, we often use a lot of e-media (newsletters, e-mails, etc.) because we think it is inexpensive. And I suppose we get what we pay for: We’re blocked by spam filters, deleted, ignored, and told …
February 7, 2008
Buying power among Latinos topped more than $970 billion.
