How the Army used direct mail to boost recruitment

1. Challenge: Call to Arms
As the world’s largest all-volunteer army, the U.S. Army must constantly look for fresh ways to …

An update from a few green marketers we mentioned last year

“How do we continue to work on sustainability from the heart?”- Greg Owsley

“Nobody’s hired us saying, ‘You’re the green designer, that’s why we want you.’”- Edith Graves

By Elaine Appleton Grant

In the months since Deliver® published its first green …

Keep your marketing eye-catching, not eye-rolling

By: Steve Cuno

We recently ran across this gem on a bank’s Web site: “To us, [our city] is not a ‘market’ … While some banks are looking to make a profit, we want to make a difference, one person at a time.”

Perhaps, …

One San Francisco retailer’s Web site steers customers to a national database where they can search for the closest recycle center that accepts their direct mail discards, like the retailer’s own glossy catalogs.

Tight demographic focus is key to developing a successful marketing persona. By aiming at a small group, you can make a relevant message, according to marketing firm McKee Wallwork Cleveland.

Jeff Baker turned his company upside down to become sustainable and socially responsible. So why did he keep it a secret for so long?

By: Elaine Appleton Grant

Jeffrey Baker’s company does not look like a green business. To get to his Image 4 offices, you inch …