Deliver Magazine. Mail Marketing Strategies from the U.S. Postal Service®

It’s Even Easier to Send Out Mail Samples

September 20, 2011
Creativity, Dimensional Mail, Trends
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Image of sample showcase direct mail piece

There may be no better way to test product appeal and earn consumer goodwill than giving out free samples. Everyone loves free stuff, and samples show that you have enough confidence in your product to invest in proving your marketing claims.

Now the United States Postal Service has made it easier for businesses to coordinate their own sample initiatives via direct mail. The Sample Showcase™ box delivers your samples directly to consumers who can experience your products where they most want to use them — in the comfort of their own homes.

The Sample Showcase features product samples and other promotional items of value arranged by value tier and category so that competitive items aren’t combined in the same shipment. Not only is sampling via Postal mail targetable and cost-effective, results are measurable and products reach consumers nationwide.

The United States Postal Service has established a Samples Team to consult with businesses on how to develop effective sampling programs that meet their particular goals. E-mail your contact information, a description of your business and what you have in mind for your own sampling program to samples@usps.com. A team member will contact you.

 

Creativity, Dimensional Mail, Trends
 
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