“Case Studies” features stories and industry analyses designed to inform and empower our users. This section examines the issues that matter most and provides the fresh perspectives sorely lacking in today’s industry.
Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision …
Girls rule.
Sure, some adolescent boys might disagree — but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female …
Mistaking an argument for proof — Despite elegant arguments that stress causes ulcers, the culprit turned out to be a bacterium. The argument that creativity is the key to advertising success is no less elegant, and no closer to …
If you think your gut defies the odds and is right most of the time, I’d suggest four possibilities that might explain your perceived infallibility: disqualification, incomplete information, tossing coins and reading clues.
Disqualification is the tendency to …
Many alarmists decry the rapid rise of the digital world. They say that “virtual reality” is in serious danger of replacing “actual reality.” Well, we’ll leave such big-picture speculations to the futurists, but at least in one respect the digital world is …
When HGTV launched in 1994, there was some skepticism about the need for a television channel that airs nothing but shows related to homes and gardens.
Today, the cable network reaches 93 million U.S. …
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