April 2007
Monthly Archive
American advertisers are slowly starting to embrace mobile marketing.
By: Aaron Dalton
Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.
That was the year that the most popular televised singing competition in America teamed with a major telecommunications …
continue reading
- Topics:
- Case Studies, CRM/Customization, Prospecting, Segmentation, Technology
Rich media technology is infusing banner ads with new power
By: Scott S. Smith
Online banner ads can often seem like one of the great contradictions in direct marketing: Few people actually bother to click through them — but companies keep buying them anyway because they’re cheap.
But Chris Saridakis, CEO …
continue reading
- Topics:
- Case Studies, Integrated Marketing, Segmentation
Have your own Case Studies? Contact Deliver to contribute
