Playing To Wynn

CD-ROM Mailer Boosts Las Vegas Resort during the Slow Months

By: Tanya Irwin

Winning never comes easy in Las Vegas — not even for billion-dollar players like Wynn Las Vegas Resort and Country Club.

The summer months and the Christmas season slow tourism in the city …

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May 9, 2007

Topics:

Case Studies, Brand Marketing, Branded Content, CRM/Customization, Prospecting

A Saab’s Story

An award-winning Saab campaign takes prospective customers for a wild ride

By: Frank S. Washington

When Saab of Great Britain decided to go after mid-size sports wagon drivers in the U.K., the carmaker had to figure out how to capture their attention with limited …

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May 1, 2007

Topics:

Case Studies, Brand Marketing, Branded Content, Integrated Marketing, Retail, Technology