September 2007
Monthly Archive
Computer and video games are the new testing ground for marketing messages
By: Lara Jensen
Fun and games have become serious business these days for a growing number of marketers who are turning to computerized games to drive customer engagement and brand awareness.
In the early days of computer and video …
continue reading
- Topics:
- Case Studies, Brand Marketing, Loyalty, Prospecting, Technology
As marketers acknowledge the spending power of religious groups, more big brands and big churches are working together to get their messages out
By: Tanya Irwin
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group …
continue reading
- Topics:
- Case Studies, Brand Marketing, Loyalty, Prospecting
Savvy churches are using direct mail to spread the Word
By: Tanya Irwin
Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns.
And while many smaller churches often do their own …
continue reading
- Topics:
- Case Studies, Brand Marketing, Loyalty, Prospecting
We got advice from church officials with marketing experience about some of the considerations that marketers who want to work with church groups should keep in mind
DO:
DO ask, “What does the church need?” rather than “What can I sell them?”
DO acknowledge a church has a self-interest and that …
continue reading
- Topics:
- Case Studies, Brand Marketing, Loyalty, Prospecting
Have your own Case Studies? Contact Deliver to contribute
