December 2007
Monthly Archive
How many of these leaps in marketing logic do you make?
Mistaking an argument for proof — Despite elegant arguments that stress causes ulcers, the culprit turned out to be a bacterium. The argument that creativity is the key to advertising success is no less elegant, and no closer to …
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Four reasons why your gut may not be as infallible as you think
If you think your gut defies the odds and is right most of the time, I’d suggest four possibilities that might explain your perceived infallibility: disqualification, incomplete information, tossing coins and reading clues.
Disqualification is the tendency to …
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Direct mail perks up online traffic— and sales
Many alarmists decry the rapid rise of the digital world. They say that “virtual reality” is in serious danger of replacing “actual reality.” Well, we’ll leave such big-picture speculations to the futurists, but at least in one respect the digital world is …
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Home-and-garden cable network HGTV is flowering thanks to a carefully cultivated multiplatform strategy
By: Lara Jensen
When HGTV launched in 1994, there was some skepticism about the need for a television channel that airs nothing but shows related to homes and gardens.
Today, the cable network reaches 93 million U.S. …
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The Latino population is expected to increase by 126.4 percent between 1990 and 2011, compared to a 15.4 percent gain for the non-Hispanic population over that same time.
According to a 2006 report, the majority of Latinos in the United States — 66.8 percent — are of Mexican ancestry. Latinos of …
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