January 2008
Monthly Archive
Dimensional mail has emerged as a key to reaching out to the executive class
By Lekan Oguntoyinbo
Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision …
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- Topics:
- Case Studies, B to B Marketing, Prospecting, Segmentation
Toymakers are using direct mail to buttress innovative brand marketing geared toward girls
By: Frank S. Washington
Girls rule.
Sure, some adolescent boys might disagree — but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female …
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- Topics:
- Case Studies, Brand Marketing, Branded Content, CRM/Customization, Retail, Segmentation
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