February 2008
Monthly Archive
By: Steve Cuno
Branding has become the hot marketing topic of the new millennium. Advertising agencies have taken to calling themselves “branding agencies.” New books and magazines about branding sprout daily. Marketing talk everywhere centers on the brand.
Yet amid the babble, there’s little agreement about what constitutes a good brand. …
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- Topics:
- Case Studies, Brand Marketing, Opinion
Social and political organizations across the spectrum are using direct mail to promote their agendas
By: Eddie B. Allen Jr.
Three years ago, they began returning home from far-flung war zones in Afghanistan and Iraq, bodies maimed, spirits as stout as ever.
And the veterans who would eventually found the …
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- Topics:
- Case Studies, Integrated Marketing, Prospecting
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