April 2008
Monthly Archive
Verizon Reaches Out to Small Businesses
By: Frank S. Washington
It’s no secret that big companies often don’t do well when making overtures to small businesses. In many instances, their outreach efforts fail not because big businesses don’t have anything worthwhile to offer but because major marketers aren’t very good …
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- Case Studies
An update from a few green marketers we mentioned last year
“How do we continue to work on sustainability from the heart?”— Greg Owsley
“Nobody’s hired us saying, ‘You’re the green designer, that’s why we want you.’”— Edith Graves
By Elaine Appleton Grant
In the months since Deliver® published its first green …
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- Topics:
- Case Studies, Green Marketing, greenroom, Opinion
Keep your marketing eye-catching, not eye-rolling
By: Steve Cuno
We recently ran across this gem on a bank’s Web site: “To us, [our city] is not a ‘market’ … While some banks are looking to make a profit, we want to make a difference, one person at a time.”
Perhaps, …
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- Topics:
- Case Studies, Opinion
September issue named winner of “Best of 2007” online survey
“Green” took home the gold recently as our eco-themed September issue of Deliver was voted the most popular in our “Best of 2007” online readers’ poll.
The Deliver “green” issue, which focused on how environmental concerns are affecting direct marketing, only …
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- Case Studies
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