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April 2008

Monthly Archive

Pushing the Envelope

Verizon Reaches Out to Small Businesses

By: Frank S. Washington

It’s no secret that big companies often don’t do well when making overtures to small businesses. In many instances, their outreach efforts fail not because big businesses don’t have anything worthwhile to offer but because major marketers aren’t very good …

Still Growing Strong

An update from a few green marketers we mentioned last year

“How do we continue to work on sustainability from the heart?”— Greg Owsley

“Nobody’s hired us saying, ‘You’re the green designer, that’s why we want you.’”— Edith Graves

By Elaine Appleton Grant

In the months since Deliver® published its first green …

The “Oh, Come On!” Test

Keep your marketing eye-catching, not eye-rolling

By: Steve Cuno

We recently ran across this gem on a bank’s Web site: “To us, [our city] is not a ‘market’ … While some banks are looking to make a profit, we want to make a difference, one person at a time.”

Perhaps, …

"Green" Issue Tops Magazine Poll

September issue named winner of “Best of 2007” online survey

“Green” took home the gold recently as our eco-themed September issue of Deliver was voted the most popular in our “Best of 2007” online readers’ poll.

The Deliver “green” issue, which focused on how environmental concerns are affecting direct marketing, only …

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