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June 2008

Monthly Archive

Pushing the Envelope

June 12, 2008

Verizon Reaches Out to Small Businesses

By: Frank S. Washington

It’s no secret that big companies often don’t do well when making overtures to small businesses. In many instances, their outreach efforts fail not because big businesses don’t have anything worthwhile to offer but because major marketers aren’t very good …

The Mail Ego

June 12, 2008

How Combe Inc. used an integrated campaign to promote its new hair rinse

By: Paula Andruss

When consumer products manufacturer Combe Inc. wanted to stimulate trial of its Just For Men hair color product, the White Plains, N.Y., company sought a cost-efficient way to deploy a free sample offer to …

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