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Through Hell and High Water

How direct mail helped keep a vintage New Orleans jazz record label afloat in the wake of Hurricane Katrina

By: Lekan Oguntoyinbo

Seventy-nine year-old George H. Buck has weathered more than his share of storms, so when Hurricane Katrina roared through the Gulf Coast three years ago, pulverizing more than …

Value in Volume

An Atlanta marketing firm drew rave reviews from fashionistas for its personalized direct mailer

By: Lekan Oguntoyinbo

Two years ago, Grizzard Performance Group set out to take the New York–centric U.S. fashion industry by storm — from Atlanta.

Of course, when they made the decision to go after …

Disk Drive

New CD technology ratchets up the stakes on personalization

By: Paula Andruss

As technology advances, a variety of new media channels have emerged that allow marketing to become more personalized. From the Internet to mobile content and interactive television, marketers are able to engage customers and track their behavior like …

Dove Tales

Unilever uses direct mail to help consumers redefine “Real Beauty”

By: Paula Andruss

The buzz surrounding the Dove® Campaign for Real Beauty has been deafening since its inception. Using real women to promote its personal care products has made the Unilever …

Breaking Point

A children’s charity uses the tactile power of direct marketing to move donors

By: Lou Bortone

Imagine arriving at your desk one day and finding a plain white envelope sitting in your inbox. The nondescript piece of mail is devoid of any identifying labels other than some simple text instructing …

ALM’s for the Poor

American Leprosy Missions’ powerful mailer raises awareness

Like many, Mary Hutchinson has never met a person with leprosy, has never had to deal directly with the disease, which has left millions in developing countries permanently disfigured. But instead of allowing the obscurity of the disease to …

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