The Magazine
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How direct mail helped keep a vintage New Orleans jazz record label afloat in the wake of Hurricane Katrina
By: Lekan Oguntoyinbo
Seventy-nine year-old George H. Buck has weathered more than his share of storms, so when Hurricane Katrina roared through the Gulf Coast three years ago, pulverizing more than …
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- Topics:
- The Magazine, Branded Content, Loyalty
An Atlanta marketing firm drew rave reviews from fashionistas for its personalized direct mailer
By: Lekan Oguntoyinbo
Two years ago, Grizzard Performance Group set out to take the New York–centric U.S. fashion industry by storm — from Atlanta.
Of course, when they made the decision to go after …
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- Topics:
- The Magazine, B to B Marketing, Branded Content
New CD technology ratchets up the stakes on personalization
By: Paula Andruss
As technology advances, a variety of new media channels have emerged that allow marketing to become more personalized. From the Internet to mobile content and interactive television, marketers are able to engage customers and track their behavior like …
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- Topics:
- The Magazine, CRM/Customization, ROI, Technology
Unilever uses direct mail to help consumers redefine “Real Beauty”
By: Paula Andruss
The buzz surrounding the Dove® Campaign for Real Beauty has been deafening since its inception. Using real women to promote its personal care products has made the Unilever …
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- Topics:
- The Magazine, Branded Content, Integrated Marketing
A children’s charity uses the tactile power of direct marketing to move donors
By: Lou Bortone
Imagine arriving at your desk one day and finding a plain white envelope sitting in your inbox. The nondescript piece of mail is devoid of any identifying labels other than some simple text instructing …
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- Topics:
- The Magazine, Prospecting
American Leprosy Missions’ powerful mailer raises awareness
Like many, Mary Hutchinson has never met a person with leprosy, has never had to deal directly with the disease, which has left millions in developing countries permanently disfigured. But instead of allowing the obscurity of the disease to …
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- Topics:
- The Magazine, Prospecting
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