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SAS Boosts Brand Awareness

June 9, 2008

How business software firm SAS fashioned a colorful campaign to distinguish itself from competitors


1. Challenge: Standing Out
SAS is one of the largest enterprise software providers anywhere, employing 10,000 …

Angela Weidmann

October 10, 2008

The catalog print production manager for eco-conscious retailer Patagonia explains how marketers can enlist corporate allies in their push to go green.

Jacquelyn Ottman

October 2, 2008

The eponymous president of J. Ottman Consulting chats about the rules of going green and why major marketers need to heed them.

Lise Beutel

August 5, 2008

TerraChoice consultant Lise Beutel explores the promise and pitfalls of the eco-marketing movement.


Stay abreast of the trends
Lise Beutel discusses the current trends in eco-friendly marketing and how companies can …

An Idea Whose Time Has Come

August 5, 2008

Our editor provides a glimpse inside the “Green Room”

Cat Moriarty, editor of Deliver® magazine, takes viewers on a quick trip through the Deliver “Green Room,” the newest content hub for environmentally conscious marketing. As she points out, this latest addition to the delivermagazine.com site offers a rich array of …

The Army Charges Ahead

April 29, 2008

How the Army used direct mail to boost recruitment

1. Challenge: Call to Arms
As the world’s largest all-volunteer army, the U.S. Army must constantly look for fresh ways to …

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