April 2007
Monthly Archive
“Markets are conversations.”
That statement makes complete sense to today’s marketer, who is struggling to figure out his or her digital plan, but when it was first posited in 1999, it rocked the marketing world. You might have recognized that it’s the opening tenet of The Cluetrain Manifesto, an online …
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- Topics:
- Columns, Opinion
The marketing world is dominated by news and opinion about the Internet and its impact on marketing – and rightfully so. Heck, you’re reading this on our brand new Web site, after all. The new reality of consumer control is clearly having a major impact on the way marketers engage …
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- Topics:
- Columns, Opinion
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