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May 2007

Monthly Archive

Can the Spam

May 9, 2007

As marketers, we’re used to dealing with annoyed customers.

So it will probably come as no surprise that consumers rank unsolicited e-mail messages near the top of the heap of the things that rag them the most.

In a recent study by the University of Georgia, consumers ranked e-mail spam …

Thinking Directly

May 1, 2007

Stand tall, direct marketers: Your time has come.

After years of being kept “below the line,” out of the proverbial front office and VIP suites, direct finally got its ticket to the big game.

Why? Because the owners and managers of marketing have finally come around to your way of thinking. …

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