In an age when information about a product - good and bad - is just a mouse-click away, marketers are learning to value openness.

Talking openly is not the stalwart of most marketers. We tend to migrate more toward providing hype instead of help.

So imagine the fear that must be …

Put down that spreadsheet. Throw away that calculator. Demonstrating ROI for your marketing efforts could be a calculation so simple you can just as easily do it in your head.

As marketers, we often think of customer satisfaction as a very complicated issue, with varied factors and “touch points” …