With the possible exception of abstaining from chocolate to ward off acne, some erroneous beliefs are arguably harmless. But many are not. It’s one thing to wear …
“The ROI is hard to measure.”
That’s a common objection we hear from direct marketers to using the new class of online social media tools — blogs, user-generated video and digital networks — to supplement campaigns involving mail, TV and other channels. Measurement enthusiasts …
Sustainability often presents a quandary for outdoor outfitter Patagonia.
On one hand, the company has dedicated itself fully to preserving the planet, its environmental and conservation goals defining everything from its mission statement to its product line. …
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