“Columns” showcases opinion pieces from the Delivermagazine.com staff and marketing industry leaders. Each week, this section crackles with cutting-edge ideas and insights from some of the brightest minds in the business.
Talking openly is not the stalwart of most marketers. We tend to migrate more toward providing hype instead of help.
So imagine the fear that must be …
As marketers, we often think of customer satisfaction as a very complicated issue, with varied factors and “touch points” …
So it will probably come as no surprise that consumers rank unsolicited e-mail messages near the top of the heap of the things that rag them the most.
In a recent study by the University of Georgia, consumers ranked e-mail spam …
After years of being kept “below the line,” out of the proverbial front office and VIP suites, direct finally got its ticket to the big game.
Why? Because the owners and managers of marketing have finally come around to your way of thinking. …
That statement makes complete sense to today’s marketer, who is struggling to figure out his or her digital plan, but when it was first posited in 1999, it rocked the marketing world. You might have recognized that it’s the opening tenet of The Cluetrain Manifesto, an online …
The marketing world is dominated by news and opinion about the Internet and its impact on marketing – and rightfully so. Heck, you’re reading this on our brand new Web site, after all. The new reality of consumer control is clearly having a major impact on the way marketers engage …
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