Deliver Magazine Archived Issues
Issue Number 20
Green marketing continues to prosper, as a growing number of brands seek unique ways to promote Earth-friendly products and initiatives. Our second “green” issue examines more of these cutting-edge ideas and how they impact the environment.
Download as PDF | Download as Text
Issue Number 19
This issue of Deliver looks at how marketers are using not just technological innovation but outside-the-box thinking to enhance the power of direct mail and other media in their efforts to spark better dialogue with customers.
Download as PDF | Download as Text
Issue Number 18
As customer bases and communications channels rapidly diversify, companies are being compelled to learn new ways to get their messages across. This issue explores the impact of a changing marketplace on how marketers talk to peers and consumers alike.
Download as PDF | Download as Text
Issue Number 17
Despite early predictions that the Web would destroy direct mail, marketers are learning that digital can often make direct even stronger. This issue underscores how brands are benefiting from the might of multimedia.
Download as PDF | Download as Text
Issue Number 16
The Deliver green issue explores the strategies that direct marketers are developing in response to widespread environmental concerns.
Download as PDF | Download as Text
Issue Number 15
Retaining customer loyalty isn’t as simple as it once was. This issue looks at how, like everything else in modern marketing, loyalty programs are rapidly changing to become more sophisticated and more personalized.
Download as PDF | Download as Text
Issue Number 14
Plenty of companies are really getting personal … with their marketing, that is. This issue takes a look at personalized approaches by companies such as Kodak, which is on the leading edge of using printing technology to effectively reach consumers.
Download as PDF | Download as Text
Issue Number 13
How has digital technology changed the marketing world and where is it headed? This issue features a detailed survey of the marketing landscape and implications for the future.
Download as PDF | Download as Text
Issue Number 12
Why Yahoo chose mail to promote its new search engine, plus innovative marketing ideas from Charles Schwab, Draft FCB, Sherwin-Williams and Book of the Month Club.
Download as PDF | Download as Text
Issue Number 11
Forget the free toasters — banks are really getting innovative with their marketing, plus stories on making friends with the Internet and greeting cards that fit every occasion.
Download as PDF | Download as Text
Issue Number 10
Keeping customers loyal in turbulent times, how to engage teen consumers, tracking a billion pieces of mail with one tiny code plus a chance to win fame and glory for your marketing campaign.
Download as PDF | Download as Text
Issue Number 9
Inside the mind of marketing guru Seth Godin, plus how businesses are using direct to create awareness and a new approach to diversity marketing.
Download as PDF | Download as Text
Issue Number 8
Ideas on how to successfully market to an affluent audience, reaching consumers in innovative ways, plus a report card on response rates — see how you stack up.
Download as PDF | Download as Text
Issue Number 7
Find out why Generation Y presents a new challenge for marketers, what some companies are doing to optimize their media mix and how you should spell CRM.
Download as PDF | Download as Text
Issue Number 6
What you don’t know about marketing to Hispanic consumers, True Value upgrades the local hardware store and how Cadillac got its cool back.
Download as PDF | Download as Text
Issue Number 5
Learn how econometrics is changing the way we measure ROI, why generational marketing is defunct and what opportunities lie in marketing to small business.
Download as PDF | Download as Text
Issue Number 4
American Express talks about keeping customers loyal, consumers share their do’s and don’ts of marketing - plus, how to connect with Gen X and Gen Y.
Download as PDF | Download as Text
Issue Number 3
Learn how Cingular and AT&T marketed their merger and why John Deere used customized mailers to boost sales - and a few thoughts from Staples Inc.
Download as PDF | Download as Text
Issue Number 2
Features stories on Capital One’s brand strategy, why Canon is moving away from e-mail and how variable printing is changing the marketing landscape.
Download as PDF | Download as Text
Issue Number 1
Find out how the Navy accelerates recruiting, Harrah’s improves loyalty and Southwest Airlines keeps sales soaring — plus insights from Peppers & Rogers.
