Podcast 9 (March 11, 2008)
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In this episode, we examine marketers’ latest efforts to implement self-policing guidelines for direct mail. We underscore why marketers should embrace these measures — or risk the end of direct mail itself.
Podcast 8 (February 22, 2008)
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Too often, marketing budgets are the first to get slashed during tight fiscal times. This episode explains why cutting marketing spending might actually make a brand’s problems worse.
Podcast 7 (February 15, 2008)
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In this installment, we discuss the need for marketers to get more involved in product development.
Podcast 6 (February 15, 2008)
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This segment looks at why companies continue to stumble in their efforts to market to — and through — bloggers.
Podcast 5 (February 15, 2008)
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In this episode, we discuss whether marketers’ pell-mell drive to be a part of the burgeoning cosmos of “virtual worlds” makes good business sense.
Podcast 4 (February 6, 2008)
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In this episode, we examine how traditional media giants have thrived in a digital era that was supposed to leave them behind — and how direct marketing has been instrumental in their success.
Podcast 3 (January 14, 2008)
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This episode explores potential reasons why, despite rising calls for companies to mind their environmental impact, “green marketing” may not necessarily be the best solution for every business.
Podcast 2 (November 20, 2007)
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In this podcast, we’re going to discuss how one-to-one communications with consumers have gone from breakthrough marketing idea to ubiquitous standard practice — and how this has fundamentally altered the nature of customer relationship management.
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Podcast 1 (November 1, 2007)
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Companies talk a lot these days about what we need to do to help preserve the environment, and many of them are quite willing to do plenty — as long as it doesn’t affect their bottom line or challenge their customers too much.
To hear the complete podcast, click here
