Deliver Magazine

Conversation Starters 11: The Truth About Waste

Mary Carlington — Fri, 06 Jun 2008 19:37:37 +0000

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Despite concerns that direct mail contributes greatly to waste, the truth is, the mail you get from companies is not nearly as harmful to the environment as many think. This installment of our podcast takes a look at a recent study that shows how consumers’ perceptions of the impact of direct mail is out of line with its real impact — and what marketers should do to set the record straight.

Conversation Starters 10: Regulation Issues

Mary Carlington — Thu, 22 May 2008 18:25:58 +0000

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In this installment, we examine the need for marketers to embrace self-regulation. As calls for “Do Not Mail” laws mount, marketers are already moving to slash unwanted mailings and better target their messages.

Conversation Starters 9: A Matter of Choice

Mary Carlington — Tue, 11 Mar 2008 17:28:27 +0000

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In this episode, we examine marketers’ latest efforts to implement self-policing guidelines for direct mail. We underscore why marketers should embrace these measures — or risk the end of direct mail itself.

Conversation Starters 8: Dollars and Sense

Mary Carlington — Fri, 22 Feb 2008 20:58:17 +0000

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Too often, marketing budgets are the first to get slashed during tight fiscal times. This episode explains why cutting marketing spending might actually make a brand’s problems worse.

Conversation Starters 7: Product Guide

Mary Carlington — Fri, 15 Feb 2008 17:26:35 +0000

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In this installment, we discuss the need for marketers to get more involved in product development.

Conversation Starters 6: Blogosphere of Influence

Mary Carlington — Fri, 15 Feb 2008 17:08:22 +0000

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This segment looks at why companies continue to stumble in their efforts to market to — and through — bloggers.

Conversation Starters 5: Setting Up Shop in Cyberspace

Mary Carlington — Fri, 15 Feb 2008 16:59:32 +0000

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In this episode, we discuss whether marketers’ pell-mell drive to be a part of the burgeoning cosmos of “virtual worlds” makes good business sense.

Conversation Starters 4: Bridging the Digital Divide

Mary Carlington — Wed, 06 Feb 2008 18:42:34 +0000

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In this episode, we examine how traditional media giants have thrived in a digital era that was supposed to leave them behind — and how direct marketing has been instrumental in their success.

Conversation Starters 3: The Color of Money

Mary Carlington — Mon, 14 Jan 2008 18:22:24 +0000

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This episode explores potential reasons why, despite rising calls for companies to mind their environmental impact, “green marketing” may not necessarily be the best solution for every business.

Conversation Starters 2: The New CRM

Mary Carlington — Tue, 20 Nov 2007 16:25:51 +0000

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In this podcast, we’re going to discuss how one-to-one communications with consumers have gone from breakthrough marketing idea to ubiquitous standard practice — and how this has fundamentally altered the nature of customer relationship management.
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