Jeffrey Baker’s company does not look like a green business. To get to his Image 4 offices, you inch …
Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision …
By: Samar Farah
At first glance, Papa John’s Pizza would seem to be your traditional brand: a mass-market product with a mass-market audience and a mass-media approach to marketing. But when it comes to …
The printing industry undergoes a climate change as it reduces its environmental impact
Few inventions have had the cultural, political and social impact of printing. Johannes Gutenberg’s invention of the movable type printing press in the 15th century brought the written word to millions and has arguably …
By: W. Eric Martin
Sometimes it’s OK to be a little more personal.
Variable data printing has allowed printers to personalize documents on a one-on-one basis for more than a decade. But now, thanks to advances in data …
By: Elaine Appleton Grant
Online business models may have taken a beating in recent years, but there’s always room for a cool idea. And what could be more cool than community-generated content? One recent success story in this …
