By: Elaine Appleton Grant
Online business models may have taken a beating in recent years, but there’s always room for a cool idea. And what could be more cool than community-generated content? One recent success story in this …
BY: Jennifer Haupt
Reward programs can play a role in deciding where consumers will order pizza on a Friday night or which drugstore they’ll frequent for toothpaste and soap, but when it comes to business-to-business marketing, the rules of loyalty change …
BY: NANCY ADAMS
If you really want to cultivate a big market, think small.
There are 23 million small businesses in the United States with 500 or fewer employees, constituting 99.7 percent of all businesses, according to the Small Business Administration.
And the best way to reach this $8.6 trillion market, …
BY: ANNE MARIE SYLVESTER
Do you know if the right mail is being sent to the right target at the right time?
“That might …
BY: MARY LORENCZ
You need a reminder to find the latest budget numbers, so you scribble it on a sticky note and tack it onto your computer. You ask a colleague for client contact info and leave …
BY: SCOTT SMITH
Federated swallows up other department store chains. Procter & Gamble acquires another consumer products company. The wireless phone industry is consolidating. Merger mania is in full swing.
Of course, sometimes the easiest part of the process is inking the …
