U.S. Navy campaign accelerates recruitment
BY: THOMAS J. FORDE
The U.S. Navy’s message to America’s youth? “Accelerate your life.” Its approach to getting young adults to heed that message? An accelerated marketing campaign. By relying on an integrated national marketing campaign, the Navy picked up the pace in its attempt …
continue reading
- Category:
- The Magazine
Custom publishing proves the ‘soft sell’ hits home with consumers
BY: AMY LYNN SMITH
People tend to be skeptical by nature. They don’t want to be “sold.” So how can marketers reach them without making it sound like a sales pitch? One answer: Send them a magazine that’s so visually …
continue reading
- Category:
- The Magazine
