When Saab of Great Britain decided to go after mid-size sports wagon drivers in the U.K., the carmaker had to figure out how to capture their attention with limited …
Last year, an innovative direct marketing campaign got really personal with thousands of administrative assistants. So personal, that 20 percent of them let the mailer treat them to a cup of coffee. In fact, the latte-loving direct mail …
By: Samar Farah
They sell empty spice vials, wall-to-wall closet shelving and every imaginable household repository in between. Their image is trendy but affordable, contemporary but practical. And their internet business is growing at …
By: Anne Stuart
If your name is Stacy, it’s quite likely that you’ve had firsthand experience with this story. But even if you go by another moniker, there’s a good chance that you’ve heard something about …
By: Margo Georgiadis
Today’s consumers are bombarded with an ever-evolving set of credit card products and promotions, so it’s a constant challenge to ensure that Discover Card’s message cuts through the clutter. We’ve found that the best way to stand out from the crowd is by providing relevant, straightforward value …
BY: SAMAR FARAH
Search engines are big business — and no wonder. Search is the gateway to the Internet — it’s how consumers and businesses find what they’re looking for and how marketers find the consumers they’re looking for. …
