BY: ANNE STUART
Mark-Hans Richer sums up Pontiac’s current marketing strategy in two words: “product fusion.” That’s the approach that the Pontiac marketing director has taken in reintroducing the 80-year- old brand to a new generation of potential buyers through a diverse foray into a branded entertainment. “It’s part of …
Craig Huey knows it sounds downright ludicrous to suggest that retailers could ever undervalue foot traffic to their stores. But for years, says Huey, president of Creative Direct Marketing Group in Torrance, Calif., that’s exactly what happened.
When …
By: Christopher Caggiano
Ask any kid with a crayon box and he or she will tell you that colors convey emotions. Most of us have an emotional connection to certain colors; they affect the way we feel and the energy that …
BY: SCOTT S. SMITH
Even the best recipes sometimes need a little tinkering. Over the past three years, Hannaford supermarkets, a grocery retailer with 158 stores in New York and New England, …
By: George Tannenbaum
I’ve always hated the term “junk mail.” As direct marketers, somewhere along the way we got a bad rap. No one ever refers to television commercials as “junk TV” or newspaper ads as “junk newsprint.” How is that …
BY: VICKI POWERS
As chief marketing officer at Illinois-based Cancer Treatment Centers of America (CTCA), Jack Moore knows he has a battle on his hands.
His corporation is competing for its share of the $74 billion cancer …
