BY: KEVIN RANSOM
The merchandising catalog is a time-tested marketing tool that has proven its worth for more than a century. Now, facing an ever-expanding marketplace, several companies have reinvented and repositioned the catalog as a strategic mechanism to engage the reader, increase time spent with …
BY: ROBERT W. BLY
Yes, according to a recent article in Deliver. But it should be obvious direct marketers aren’t hired to build a brand — but to execute profitable, measurable responses.
Marketers, the article states, must recognize both …
BY: Anne Marie Sylvester
Golf in the morning. A lazy afternoon at the spa — maybe a massage or pedicure. A few purchases from the boutique. Dinner at the five-star French café. Drinks afterward against the backdrop of …
BY: SANDRA BECKWITH
Consumers within the three-decade span comprising Generation X and Y tend to multitask in a way that can shut out traditional advertising messages. Successful prospecting and retention within this marketing-savvy segment — especially Gen …
BY: DANIEL GRANTHAM
When your organization is built around helping people cope with a disease few understand, getting public attention is critical. It’s the first step toward promoting research for new treatments, building public awareness of the disease and its impact, and securing support …
BY: Tanya Irwin
More and more companies are executing branded content strategies as an effective way to engage customers and prospects. Creating an editorial environment for a brand that informs and entertains its target consumers not only boosts the time they spend with that …
